Experiential beauty pop-ups have become both an industry and consumer expectation integral to brand success in the modern market. As the competition to present the best temporary shop continues to rise, brands are going to new heights to tell their story through visually led, immersive, and interactive stores. In a timely manner, several beauty names set up shop in time for their respective cities' Fashion Weeks, while others continued to involve themselves in pop-up trend themes such as newsstands and mobile trailer moments. Including activations from Augustinus Bader (AB), Hourglass, and L'Oréal Paris, BeautyMatter rounds up the best pop-up shops on our editorial team's radar.